brand extension strategy
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brand extension strategy — ➔ strategy … Financial and business terms
brand extension strategy — /ˌbrænd ɪk stenʃən ˌstrætədʒi/ noun the applying of an existing brand name to a new product … Marketing dictionary in english
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
strategy — The general or specific approach to investing that an individual, institution, or fund manager employs. Bloomberg Financial Dictionary * * * strategy strat‧e‧gy [ˈstrætdʒi] noun strategies PLURALFORM 1. [countable] COMMERCE a plan or series of… … Financial and business terms
Commercial planning — is the term commonly used for commercializing a product. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching … Wikipedia
WWE — WWE, Inc. Type Public Tra … Wikipedia
Co-branding — refers to several different marketing arrangements: Co branding, also called brand partnership[1], is when two companies form an alliance to work together, creating marketing synergy. As described in Co Branding: The Science of Alliance:[2] … Wikipedia
WWE SmackDown (video game series) — WWE SmackDown vs. Raw (formerly trademarked as WWF SmackDown! and WWE SmackDown! ) is a series of professional wrestling video games developed by Yuke s and published by THQ. The first game released was on the PlayStation console in 2000, which… … Wikipedia
Agricultural education — is instruction about crop production, livestock management, soil and water conservation, and various other aspects of agriculture. Agricultural education includes instruction in food education, such as nutrition. Agricultural and food education… … Wikipedia
